BRAND | CONTENT | SEO/AEO
ABOUT
Former tech journalist. 15+ years of building and re-building messaging.
I’m Cameron Summerson, a former tech journalist turned marketing strategist. I specialize in brand messaging structured for AI visibility, content strategy, and helping brands find the message that makes people go, “wait, what is this?” I’ve spent the last 15+ years building and re-building messaging, poking the bears that need to be poked, and breaking down complex topics into things people actually understand.
I'm an experienced editorial/marketing brain who can walk into a technically complicated company, figure out what the hell it should be saying, turn that into a coherent narrative, and build the system that makes it discoverable. Full stop.
And I’ve done it from both sides. From consumer tech journalism to B2B content marketing, demand gen, and brand strategy. Now I’m taking the throughline from a perspective most marketers don’t have to help brands understand that a distinct, bold message isn’t just nice to have — it’s a hard requirement.
This isn’t “I can help you rank in ChatGPT.” This is your brand, built for the world we live in with a message that is rooted in your own philosophy. Big, bold, and told your way in a way that resonates with both people AND robots (LLMs).
WHAT I DO
Brand Strategy
The right brand message tells a story that builds trust and proves expertise without relying on empty marketing fluff. It's the reason your customers become your customers. The only way to get that is to be authentic. But getting to that core truth isn't easy — most of the time, it has to be pried out. It takes real digging. That's where I come in.
Content Strategy
What you publish, when you publish, and most importantly, why you publish. I build the editorial roadmap, map high-intent search and AI prompts, and craft the high-value, foundational assets that anchor your brand (think homepages, strategic landing pages, and pillar narrative pieces). This does not include routine web copy, programmatic pages, or ad copy of any kind.
SEO/AEO Strategy
This is how to make the robot say the thing you want. I've been doing it across all of the 'EOs for over a decade. I identify the high-intent prompts and queries your buyers actually ask, then structure your narrative so the machines cite and recommend you. This isn't about gaming an algorithm. It's about entity authority.
Here’s the thing: These aren’t three separate actions. If you try to bolt AEO onto a brand strategy that’s pointed in the wrong direction — or one that was never built at all — you’re solving for the wrong problem. You have to know where you want to compete and what your clients actually ask before the AEO strategy can take hold.
THE PROCESS
01
Month 1: Foundational work
Deep dives into your current narrative, messaging, boilerplates, and LLM visibility. This is where we build your roadmap.
02
Month 2: The Engine
I give you editorial strategy, priority keywords and prompts, and work as quality assurance with your team or agency.
03
Month 3+: Ongoing partnership
I monitor brand perception, search visibility, and police new content through a tight pitch and approval process.
TRACK RECORD
I’ve spent the last 15+ years building audiences for both consumer tech and B2B growth. I’ve led editorial, directed brand strategy, and ran demand teams. Taking complex technical concepts and turning them into narrative that people and models actually give a damn about is my entire playbook.
Tech Journalism and Editorial
I spent years at sites like How-to Geek and Android Police breaking down complex technology, running newsroom floors, and seeing firsthand which stories get attention and which end up in the trash. I grew Review Geek to over 300k monthly visitors and pushed a daily newsletter with over 150k subscribers.
Brand and Demand
At Esper, I led brand positioning, core narrative development, and the editorial engine. I built the foundational MDM messaging, expanded it to go beyond MDM, and established the Device Management Infrastructure messaging. Features became pillars, pillars became stories. Stories became pipeline.
SEO/AEO/GEO
I’ve seen the ’EOs from all sides. I built the organic content engines from scratch at Review Geek, navigated constantly-changing Google algorithms, and grew the brand to thousands of top SERPs. At Esper, I turned traditional SERP rankings into top LLM citations, with hundreds of answers driving back to the website.
PRICING
I don’t sell components, time, or different versions of myself. We structure our engagement based on one simple question: How much of the problem do you want me to own?
Embedded Operator
Fractional Director of Brand and AEO
An embedded, strategic operator without hiring one
$15k / mo
I'm your embedded Editor-in-Chief. I help build your company's external narrative, content engine, and organic visibility. I make sure they're not fighting each other so anyone who asks gets the message you want them to hear. Your team becomes our team.
Let's talk embedded
Stratetgic Advisor
Advisory
Async advisory · weekly strategic checkins
$5k / mo
This is an asynchronous advisory role with weekly strategic checkins. I’ll work with your team or agency to define/refine brand and product-level messaging and boilerplates, plus a high-level content strategy mapped to a focused set of priority AI prompts. I’m the sounding board for your content plans.
Let's talk advisory
CONTACT ME
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